With such a wealth of information and so many competitive wealth management firm sites available to prospects, how can one website stand out among all the others?  Bookmarking, titling, link-texting and true customer service, are a few key tools to giving you a leg up on the competition..

Bookmarking is the consumers way of saying, “I like this site!”. Return visitors will slowly creep your site up the search engine rankings, leading to increasing the potential of turning a prospect into a client, and thus the success of a bookmark is evident. An “add a bookmark” tab should always be present on the homepage of your site, as well as, on the pages with the most traffic.

While bookmarking is important and useful all on its own, the insertion of a Favicon (combination of Favorite and Icon) will help with brand recall of your business. The Favicon when placed on a webpage, is the small picture or logo that appears when the page is loaded (and bookmarked). It is the little touches, like the Favicon, that show a consumer you are all about the business and truly cause your site to stand out.

Speaking technically, another step you can take towards making your website stand out from the rest is to throw-in a good title. The title shows up when the site loads in Internet Explorer or Firefox, at the very top of the screen. Usually, it is a simple “Home Page” or “Untitled” that appears. Without title tags, the description is lost. That doesn’t provide a strong reason for book marking.

Now comes the Link-text that makes a whole lot of sense. Well-written and well-formatted links offer better guidance to visitors seeking information. Colored text draws attention faster; so do action words and highly informative phrases. Put in both and find best of the two worlds. Add to it the printer-friendly version of the Web pages since paper always provides a easier readability than the computer screen. As of now, with complex scripting given way towards separate and specially coded printable versions, it must stay an option for your website. Embed multiple “style sheets” on each of your site’s pages (this enables separate formatting options for the screen and for the printer) for visitors to easily print a page and fully absorb your content at their leisure.

The above processes were, however, more on the tech side of making a website stand out, rather than being on the administrative. But coming down to that part shall reveal it’s equally important to explain who’s responsible for the site’s existence, including the ways to contact you and brief details on the ways exchange of information is managed across your site. It also pays to be quick on the responses. Visitors feel more valuable and worthwhile if their queries are answered quickly.

Many Financial Firm websites only offer their information in English on their websites.  If your base includes a good percentage of non-English native language propects, consider translating a few pages that contain the most vital information into your propect's native language.  It's not only hospitable but will present you in a famililiar and comfortable light with these site visitors.

A website that wants to stand out, needs to provide the consumer with a reason to come back and visit again and again. While many sites, choose graphical flair causing sites to load slowly and perform in a jerky manner soon to turn the consumer away, these sites are taking the wrong approach. It is the professional touches that mean the most. Bookmarking, titling, link texting and true customer service are the best way to provide what the consumer wants and needs.