Many of the factors which are associated with a website’s ranking in search engine listings are not features built into the site, but are external to the website. They are a result of the way in which the website is hosted, developed and maintained, and their importance is often overlooked by novice website developers.

We ran a search for the following key phrases to see how they've stacked up in Google over the past 5 years and how they are trending.

- wealth management
- money management
- financial planning
- retirement planning
- stock advice

Check Out The Results On Google Trends

What is a website privacy policy? - As defined by wikipedia:

"Privacy policies usually contain details of what personal information is collected, how the personal information may be used, the persons to whom the personal information may be disclosed, the security measures taken to protect the personal information, and whether the website uses cookies and/or web bugs."

In addition to your any legal disclosure information required by your regulatory bodies/agencies, it's a good idea to include a detailed privacy policy on your website.

If you have registered a secure certificate (SSL) for your website, it's also a good idea to have a privacy policy in P3P (Platform for Privacy Preferences Project) format. This will allow you to define your privacy policies to browsers, allowing them to automatically assess the level of privacy offered by the site.